Communication Strategy for the Social Rights Department of the Ajuntament de Barcelona.

Conceptualization, realization and development of the organization events.

Position the Lleida-Alguaire Airport as the industrial airport of Catalonia.

Give value and visibility to the Institution at an international level, as a leader in the construction of a high level scientific elite in Catalonia, being the first to establish a scientific research culture within all its audiences and contributing excellence to the management of public resources in the scientific field.

Design and implementation of a communication strategy to increase the visibility of the evaluation of public policies among its target audiences.

Creating an enduring and relevant brand capable of bringing together all the economic promotion services of the Gavà Town Hall, design and management of a communication strategy.

Design a brand and communication strategy to promote and increase the visibility of the port infrastructures managed by the Government of Catalonia.

Defining the strategic territories of the brand to conceptualise an efficient communication strategy.

Conceptualising the new positioning for the union organisation and defining a communication action plan

Design and development of a new brand strategy and communication plan with the aim of increasing the visibility of the institution among its nationally and internationally target audiences.

Organisation of the acts of celebration for the centenary of the Office of the Inspector General for Employment, which included an institutional event and a commemorative exhibition.

Organisation of the annual Ministry of Employment event which awards the maximum distinctions in working life and gives recognition to individuals career paths.

At the end of 2007, the financial crisis began to take effect and the loss of jobs made it necessary to create a campaign to encourage training as one of the tools for reintegrating and reinventing oneself professionally.

Design of a visual image for policies aimed at the self-employed in Catalonia.

Creation of a brand and communication strategy for the programme PROJECTA’T (PROJECT YOURSELF), which helped to create and consolidate the business projects of thousands of entrepreneurs.

Creation and organisation of the first conference on female leadership organised by the Ministry of Employment, with the aim of generating confidence in women in management and breaking the so-called glass ceiling, one of the causes of inequality between men and women in management spheres.

Creation of graphic and visual identity in all efforts relating to the promotion of equality between men and women in work.  A brand, a graphic code and illustrated artwork were sought in order to reflect the different work-related situations and contexts in which women are placed in an unequal position.

With the aim of bringing the working activity of institutions closer to the public and creating worthwhile relations between them, one of the first communication 2.0 strategies in social networking in the Catalan institutional sphere was designed.

Development of a personalised campaign aimed at business owners to raise awareness of the importance of following workplace safety regulations in all sectors.

By means of a viral campaign, information bulletins and advertising spots, aimed both at business owners and employees, the intention was to produce a change in attitudes and behaviour in working relations.

Keeping with values and the potency of the FC Barcelona brand, a campaign was carried out to raise awareness of the importance of workplace safety in all spheres, including that of sports.

By means of a provocative, direct campaign the intention was to place workplace mortality at the centre of public debate.  The aim of the campaign was to promote dialogue between business owners and employees in order to improve workplace safety.

“After working with Laura Pelegrín more than six years in the communication and marketing world, let me say that she is an excellent professional, involved, problem solver and she always find the best solution. When you have to choose who to entrust with your project, Laura is a person who you can trust and she is highly professional. Credibility, innovative, creative thinker are some of her most outstanding skills.” Mar Serna
Minister of Employment at Generalitat de Catalunya (2006 – 2010)