The image of public institutions is damaged, and devising an approach to public objectives is complicated, while, at the same time, necessary.
My experience, as the one responsible for brand strategy, branding and marketing for the Ministry of Employment contributes to the different projects we collaborate, the abillity to design and implement new brand strategies and communication plans, developing actions for public affairs from communication and public policy perspectives.
Give value and visibility to the Institution at an international level, as a leader in the construction of a high level scientific elite in Catalonia, being the first to establish a scientific research culture within all its audiences and contributing excellence to the management of public resources in the scientific field.
Creation of graphic and visual identity in all efforts relating to the promotion of equality between men and women in work. A brand, a graphic code and illustrated artwork were sought in order to reflect the different work-related situations and contexts in which women are placed in an unequal position.
By means of a provocative, direct campaign the intention was to place workplace mortality at the centre of public debate. The aim of the campaign was to promote dialogue between business owners and employees in order to improve workplace safety.
“After working with Laura Pelegrín more than six years in the communication and marketing world, let me say that she is an excellent professional, involved, problem solver and she always find the best solution. When you have to choose who to entrust with your project, Laura is a person who you can trust and she is highly professional. Credibility, innovative, creative thinker are some of her most outstanding skills.” Mar Serna
Minister of Employment at Generalitat de Catalunya (2006 – 2010)